Let's talk about them
The owner of the winery was drafted into the war and the business was damaged: "Help us realize the vision of desert wine"
"Israelis buy Israeli" - ynet and Yedioth Ahronoth sponsored by Bank Hapoalim invites the Israeli public to buy from Blue and White businesses and increase the resilience of the Israeli economy. And this time: get to know Pinto Winery, which put their name on the local wine map. The vision: to make Israeli desert wine and develop the Negev economically and touristically.
Israeli buyers: the designer who returned to the envelope to create Judaica "Israelis buy Israeli" -
ynet and Yedioth Ahronoth sponsored by Bank Hapoalim invites the Israeli public to buy from Blue and White businesses and increase the resilience of the Israeli economy. As part of the project, we will introduce you to a special business that is worth getting to know. And this time: meet Yasmin Alfi who designs mezuzah houses in her studio in Otef. "Even if they don't buy from me, I want them to see what is produced in Israel"
Israeli buyers: the distillery that turned alcohol production into a start-up "Israelis buy Israeli" -
ynet and Yedioth Ahronoth sponsored by Bank Hapoalim invites the Israeli public to buy from Blue and White businesses and increase the resilience of the Israeli economy. As part of the project, we came to Thinkers, a Jerusalem distillery that is making a technological revolution in the alcohol industry. "The way to support us is to prefer Israeli alcohol - blue and white."
Some Personnal stories
The reservist in tears: "Afraid to pass the credit on the girl's 'Similac'" Reservist Lior Mashev came to the Knesset Finance Committee hearing on uniforms, and told about the collapse of the family business and the fact that he did not receive aid from the state: "The refrigerator is empty, they raised our rent Here's a reservist who left Gaza and didn't get a shekel," Lior Mashiev, who came today (Monday) to the Knesset Finance Committee's discussion on uniforms straight from his service, told with choked tears about his financial situation since he enlisted on October 7 to fight, about the business that collapsed, and about the empty refrigerator at home , and about the similek that he should not give to the girl: "I run a business with the family in Be'er Sheva. We have a supermarket and guest houses. Both my brother and I are soldiers, we were both drafted on October 7th."
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Hillel, who is responsible for the logistics and finances in the business, is recruited into the reserves when the fighting begins. "My man is also being recruited," Odia told N12. "So I play the role of three people - mother, father and also my brother in the business. It is very complex." Odia detailed the reasons for the difficulties of the business during the war: "The business of fashion in such a time is a problem. Fewer people spend money, because of the mood and lower financial capabilities. Fashion is also something that is constantly changing." Odia is responsible for the business's marketing and social networks, and therefore finds it difficult to specify the exact damage to the store's turnover, but emphasizes: "There is enormous damage, also in terms of the goods. We have a container that is delayed at sea." For those who want to purchase and help the turban business, Odia offers: "We have a website called 'Ashkar turban.' Until the government comes to its senses and provides the reservists with the proper assistance they need so they can fight "quietly" on the front, the home front is mobilizing to help their businesses so they can survive.
On October 7, the reservists left everything, the house, the family and also the business - and went to the front. The business of some of them, left behind by their dead in the rear, is in danger of collapsing. Avichai Mansharian, a reservist who fought in the Gaza Strip, recently went on a short break from serving in the IDF, during which he returned to the store he owns to start a liquidation sale of the goods he owns, to try and deal with the debts he has fallen into because of the situation. Avichai is the owner of a clothing and footwear store called "Sneakers." In Ramat Gan. In a conversation he had with N12, he talked about the difficult conditions he had to face: "The payments continue as usual: the rent, the electricity, the property tax. The grants from the state are not enough." "It strengthens the fighting spirit and it is not at all obvious that people come here to shop," he said in an interview. "There are clothes and shoes from different brands, accessories for women and men, good prices - we are about to close."
